Both sites are used as forms of advertisement. The Left Bank mural promoted the 2015 Wellington On a Plate festival, and now promotes the cultural diversity and culinary creativity of Wellington City and its inhabitants.
Slow Boat Records promotes itself, and the products it sells; records, cds, tapes, posters, and other musical merchandise. The t-shirts of people passing in and around Slow Boat Records are also promotional; the bands or brands the wearer of the shirt chooses to endorse are promoted to the rest of the general public who view the shirt.
The key difference between the two sites is their establishment.
The Left Bank graffiti wall was constructed on an already existing site. It was painted just last year on a wall that had already been standing; a wall which was not built for the sole purpose of being the canvas on which to paint the mural, but was built for the purpose of simply being a wall. The Visa Wellington On a Plate mural was added to a construction that already existed as a stand-alone subject, therefore transforming it into a new subject and giving it a whole different meaning.
Slow Boat Records differs from the Left Bank graffiti wall in that it is a long-established building and was constructed specifically for the purpose it currently serves. The entire building is a record store. It was built to be a record store in 1989 ago, and has remained so for 27 years. It itself is a stand-alone subject, not a modification of a stand-alone subject.
The t-shirts of the pedestrians and customers of Slow Boat Records are much the same as the store. Each t-shirt is an individual product, made specifically for the buyer who consciously chose to buy and wear that t-shirt. The shirts are not modified versions of other products – they are stand-alone pieces.